The Datality Lab Story – Launch JDI

Datality Lab Success Story

Datality Lab Partners Launch JDI for Vietnam Market Expansion

Established in 2018, Datality Lab is a Research & Data Science Consultancy that leverages the power of Artificial Intelligence (AI) to drive business success in today’s data-driven world.

A key focus for Datality Lab is promoting effective communication within the 21st-century workplace through Moodie.ai, an advanced AI-powered SaaS communication training platform designed to emulate human coaching by capturing nuances in both verbal and non-verbal communication.

Over the years, Moodie.ai has been empowering schools and businesses to scale up their capabilities and capacities through a wide range of its applications, including public speaking, oral presentations, train-the-trainer sessions, language proficiency, college/job interviewing, sales pitching, customer service, and more.

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As Datality Lab explored new market opportunities, it became evident that Vietnam boasts a substantial demand for learning and training, particularly in soft skills and foreign languages. Moreover, the government’s proactive stance in advancing national digitalization has not only facilitated the growth of the country’s EdTech sector but also created a fertile environment for innovation. These factors position Vietnam as a great potential market for Moodie.ai’s expansion efforts.

To swiftly evaluate product-market fit and establish a strong presence in Vietnam, Datality Lab sought a reputable partner with an extensive local network and a proven track record of enabling businesses to navigate the intricate landscape of regulatory compliance, market barriers, and cultural nuances in Vietnam.

“The Launch JDI team is passionate and dedicated. They never fail to meet our changing expectations during project implementation.”

Edwin Song | Managing Director

“The Launch JDI team is passionate and dedicated. They never fail to meet our changing expectations during project implementation.”

Edwin Song | Managing Director

  • Vector Vietnam Market Expansion with Launch JDI
  • Vector Vietnam Market Expansion with Launch JDI

After a series of thoughtful discussions, Datality Lab decided to partner with Launch JDI, leveraging their expertise to access various client segments and formulate the business model and go-to-market strategy for Moodie.ai in Vietnam.

To accomplish this, Launch JDI has assisted the company in generating qualified prospects that are relevant to Moodie.ai’s offerings. Within just three months of initiating customer development and business outreach activities, Launch JDI’s support has enabled Datality Lab to establish valuable connections with local clients and partners for Moodie.ai.

The team also extended strategic counsel to the company for both short-term and long-term development, paving the way toward the successful establishment of Moodie.ai’s local presence in Vietnam.

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Launch JDI’s dedicated support has helped Datality Lab set its initial foothold in the Vietnam market. The firm has successfully entered into strategic partnerships with leading Vietnamese universities to utilize Moodie.ai as the communication training platform for their students.

Motivated by these positive outcomes, Datality Lab eagerly decided to continue the partnership with Launch JDI. Through their expertise and support, Datality Lab will facilitate the incorporation of its wholly foreign-owned entity (WFOE) in Ho Chi Minh City.

Focusing on the future, Datality Lab aims to develop Moodie.ai into a market leader in self-communication and presentation training for the B2B and enterprise sectors, and later extend its reach into the B2C market in Vietnam.

“The JDI BD team provides service that is professional yet personal; organized yet flexible; detailed yet timely. I will recommend JDI to my industry colleagues and friends.”

Edwin Song | Managing Director

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